Banana frenzy as crypto buyer coughs up US$6 million and vows to eat the artwork

Maurizio Cattelan’s artwork, featuring a real edible banana, has fetched a hefty price tag thanks to crypto billionaire Justin Sun.
Installation view of Maurizio Cattelan's 'Comedian', 2019, on display in NGV Triennial 2023. A single banana duct-taped to a white wall.

The auction of Italian artist Maurizio Cattelan’s Comedian (2019) has sent the art world into a frenzy.

The artwork – which comes in three editions featuring a banana, a roll of duct tape, a set of instructions on how to install the piece and a certificate of authenticity – hammered at US$5.2 million (nearly AU$8 million) at the Sotheby’s Contemporary Evening Auction in New York on 20 November. The price far exceeded its now relatively conservative estimate of US$1-1.5 million (AU$1.52-2.28 million).

Read: Controversial duct-taped banana that drew crowds at NGV Triennial could fetch over US$1 million

The buyer is Chinese-born crypto billionaire Justin Sun, who bid online against six other competitors and will pay a total of US$6.2 million (AU$9.53 million), including buyer’s fees, through cryptocurrency.

Sun immediately made the acquisition public through his X account, which has 3.6 million followers, stating, “This is not just an artwork; it represents a cultural phenomenon that bridges the worlds of art, memes and the cryptocurrency community.”

He added, “In the coming days, I will personally eat the banana as part of this unique artistic experience…”

On 22 November, Sun shared another post in which he said, “I’m willing to donate my banana to Elon Musk, tape it to the body of a SpaceX rocket, and send it to both Mars and the moon!”

People on social media and across media publications were quick to weigh in on the sensational sale. Want to know more? Check out this video explainer by art historian and curator, Carrie Scott.

Celina Lei is ArtsHub's Content Manager. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. She took part in drafting NAVA’s revised Code of Practice - Art Fairs and was the project manager of ArtsHub’s diverse writers initiative, Amplify Collective. Celina is based in Naarm/Melbourne. Instagram @lleizy_