Changing face of music

The digital revolution might be putting high street retailers out of business but it is a blessing for any artist who embraces it. Marketers and academics like to refer to young, computer literate purveyors of free audio content as Generation D - in a brilliant double alliteration twist, the ‘D’ stands for Digital and Download.
[This is archived content and may not display in the originally intended format.]
Artshub Logo

When David Bowie sang about Ch-ch-ch-changes he knew what he was on about. Not only has the androgynous pop icon reinvented himself more times than Elton John’s changed his wig, but he’s been at the forefront of adapting new technology to make, market, and sell his music.

In David and Elton’s heyday (the 70s) vinyl was what the ‘cool cats’ listened to when they were ‘gittin’ down.’ Then we had cassette tapes (Walkman anyone?) followed by compact discs, which took off in the 90s, bringing us to the present, where we have a choice of all of the above (minus cassette tapes, because, quite frankly, they were a pain to fast-forward and/or rewind), plus MP3s, minidiscs, DVD Audio, and so on.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Craig Scutt
About the Author
Craig Scutt is a freelance author, journalist, and writer.