Patricia Piccinini, The Comforter, Image via Mickys Art
While a web page is standard issue for any gallery, enticing buyers to their particular piece of the web remains a challenge for gallerists.
Enter the online art broker, gathering galleries and their wares into a consolidated online space. Michael Mancuso, founder of Mickys Art is a traffic controller for the new age collector. While he is not expecting anyone to buy an expensive work sight unseen he believes the new way of doing business will be essential to art purchasing in a world where people buy everything else online,
