11 tips on how to master cut-through content

Churning out content for your socials, but feel like you're hitting a brick wall when it comes to getting traction? ArtsHub has some advice.
High speed image of a tennis ball with water trail. Cut-through content

So, so much to compete with! Are you feeling overwhelmed – doing all the work you are told you should be doing, but feeling you are getting nowhere? These quick tips should help you find some cut-through.

You can no longer just generate content, hit publish and expect crowds and follows. You need to be strategic to be effective.

Here are a few tips on how to stop the scroll and get genuine engagement:

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina