Writing and Publishing
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
How to develop awesome mentors early
A good mentor will help you fast track your learning, will challenge your thinking and will advise you in tough…
Forget passion – unpaid work keeps fringe festivals afloat
Fringe Festivals have powerful positive economic impacts for cities but not so often so the performers who make them.
The truth about streaming
Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.
Quality not quantity should measure theatre success
If numbers tell the truth, the UK theatre industry is thriving. But plays don't come off a production line so…
Consolidated evidence shows value of the arts
Multiple studies prove the arts improve health, education and economic outcomes, a review of 90 research projects has shown.
Plugging the gaps in arts value research
Despite more than 500 studies, reviewers say better research is needed to convince policy-makers that strong arts activity generates happier,…
Embracing the elusive
Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.
Goal setting for creative businesses
Effective goal-setting takes more skill, discipline and self-awareness than simply following your dreams and expecting the universe to deliver.
How to identify your market segment
Understanding Culture Segments can help galleries and arts organisations identify, engage, attract and keep audiences coming through their doors.