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Untangling the enigma of audiences choices

You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.

Career Advice

How to develop awesome mentors early

A good mentor will help you fast track your learning, will challenge your thinking and will advise you in tough…

Features

Forget passion – unpaid work keeps fringe festivals afloat

Fringe Festivals have powerful positive economic impacts for cities but not so often so the performers who make them.

Career Advice

How to stand out at Fringe

With hundreds of other shows, and thousands of other artists to compete with at Fringe, how to lesser-known artists get…

Opinions & Analysis

The truth about streaming

Artists don't make much money from Spotify, but that doesn't mean we should all follow Taylor Swift's lead and quit.

Opinions & Analysis

Quality not quantity should measure theatre success

If numbers tell the truth, the UK theatre industry is thriving. But plays don't come off a production line so…

Opinions & Analysis

The challenges of international touring

The experience of Circus Oz shows the pragmatics of touring can themselves be an acrobatic act.

Features

Consolidated evidence shows value of the arts

Multiple studies prove the arts improve health, education and economic outcomes, a review of 90 research projects has shown.

Features

Plugging the gaps in arts value research

Despite more than 500 studies, reviewers say better research is needed to convince policy-makers that strong arts activity generates happier,…

Opinions & Analysis

Embracing the elusive

Following widespread reaction to the powerful contention that art should disturb not please, we publish Leysen's full speech.

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