Film
How to sell your story
Humans are programmed to care about stories so making the most of yours will help market your work.
Beyond pale, male and stale
Quotas? Professional pathways? Clear metrics of success? Arts managers consider a range of options to increase cultural and gender diversity…
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Seven habits of successful people
Nothing is stronger than a habit, wrote the Roman poet Ovid. But you have the power to choose what those…
What climate art can do that climate science can’t
Science has shown us the facts but art is needed to stimulate action on climate change.
The winners and losers marketplace
An increasing number of designers are working without pay, pinning their hopes on prize money to bankroll their work.
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…
Does your business plan pass the checklist?
You probably know you should have a business plan. Did you know you might need two?