Features
Textile art reinvented
Textile art is back bolder and more conceptually-driven than ever before, challenging definitions of material and practice.
How to generate return audiences
Lost audiences cost five times more to re-engage than it costs to retain them so get retention right.
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Up, up and away? The future of the comic book movie
Superheros are now ubiquitous across multiple media platforms; but how long before they come crashing down to Earth?
The winners and losers marketplace
An increasing number of designers are working without pay, pinning their hopes on prize money to bankroll their work.
Exposing Dr Seuss's secret art
Not many artists choose posthumous publication but the children's author has more than a cat under his hat.
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…
Is my art leaving on a jet plane?
With the rise of art fairs and biennales internationally, Australian artists are competing in global shopping malls that dictate the…
Arty merchandise sells
The shop has become a key component to the museum experience, but also a robust revenue stream vital to galleries…