Marketing Officer

Job Summary The communications team are custodians of The Place brand and contribute to ultimately raise the overall profile of The Place whilst ensuring it remains true to its values across all communications. Job Description Reporting to the Head of Marketing: Public Programmes, the Marketing Officer will support the development, implementation and evaluation of marketing campaigns for activities across the organisation. They will oversee specific projects in areas including - promoting performances in our theatre and on tour; engaging more young people and…

Job Summary

The communications team are custodians of The Place brand and contribute to ultimately raise the overall profile of The Place whilst ensuring it remains true to its values across all communications.

Job Description

Reporting to the Head of Marketing: Public Programmes, the Marketing Officer will support the development, implementation and evaluation of marketing campaigns for activities across the organisation. They will oversee specific projects in areas including – promoting performances in our theatre and on tour; engaging more young people and adults with the classes and courses programme; supporting the student recruitment campaigns for the Centre for Advanced Training (CAT); building audiences for digital projects, and other projects and campaigns as required.

This role will work most closely with the Head of Marketing: Public Programmes, the Marketing Manager (Public Programmes), the Marketing Manager (Education Programmes), and the Communications Trainee. They’ll also work with the Press and PR Manager and the Digital Content Manager, as well as the Public Programmes team and artists; and the school faculty and students.

The salary for this position is £29,823 per annum.

Salaries are reviewed in August each year when any cost-of-living increases are made. No salary changes are made until after successful completion of a probationary period.

This is an open-ended, permanent contract. This is a full-time position (equivalent to 40 hours per week). These hours are inclusive of a one-hour paid lunch break each day. Your hours of work will be agreed with the line manager.

Job Requirements

• Good understanding of the opportunities to market and promote theatre/dance work.
• Awareness of the competitive environment for student recruitment and appreciation of the requirements of the specialist sector within Higher Education

• Excellent IT literacy skills (including Microsoft Office 365) and website content management systems

• Experience supporting the delivery of marketing campaigns for the cultural sector or higher education sector (including print production, digital reciprocal marketing, advertising etc.)
• Ability and interest in ensuring students or other stakeholders feedback to feed into campaigns.
• Good communication skills and written English, including copywriting skills for different medium and audiences.
• Self-motivated, ability to work unsupervised and using own initiative as well as within a team
• A flair for design and good attention to detail
• Familiarity with Dotmailer or some form of bulk email software

Job Responsibilities

• Collaborate with our recereational Classes & Courses team to reach more participants and increase term enrolment
• Liaise with visiting companies and artists to maximise marketing potential and campaign impact across all our activities.
• Support in managing the work of photographers, filmmakers and in-house content creation.
• Organise the distribution of marketing materials on specific campaigns through emailing programmes, social media channels and distribution runs.
• Create engaging email campaigns, working with strategic segmentation of audience data.
• Ensure relevant sections of The Place’s website are up to date, tailoring online content to maximise its promotional effectiveness.
• Along with the rest of the Communications team, ensuring that The Place’s website is up to date and optimised.
• Stay up to date with marketing trends across social media, best practice, equality and inclusion.
• Occasionally lead on ad hoc marketing projects and callouts.