Theatre by the Lake
Head of Marketing and Communications
Job Summary
We’re looking for a Senior Arts Marketing and Communications Professional to help us tell our extraordinary story, connect with audiences, increase our reach and maximise ticket revenue.Job Description
This is an exciting time to join Theatre by the Lake, as we continue to develop our artistic vision as Cumbria’s producing theatre with renewed focus. We have recently undergone a major rebrand, revitalising and repositioning the way we present ourselves externally. We are growing our audience base and strengthening our ties into the local community.
The Head of Marketing and Communications will play a pivotal role in implementing our emerging brand and audience strategies. They will shape our public profile and celebrate our impact. Adopting a data-informed and dynamic approach to Marketing, they will increase our understanding of audience behaviour to develop customer relationships and drive sales.
As Head of Department, they will lead, inspire and develop a passionate team, and make a significant contribution to wider organisational culture and success as a member of the Senior Management Team.
Job Requirements
- Demonstrable understanding of marketing and communications in an arts-based environment with at least 3 years’ experience at a manager level
- Experience of effective brand stewardship
- Able to manage concurrent projects to tight deadlines, with a calm approach under pressure
- Experience of using audience segmentation tools to drive better communications and increase engagement and sales
- Applied understanding of Google Analytics and CRM / ticketing software
- Experience of managing complex budgets and working within tight financial parameters
- Excellent copywriting, editing and proofing skills
- Experience of developing digital channels to improve engagement and sales
- Skilled relationship builder, particularly with media, funders, Trustees and other key stakeholders
- Demonstrable experience of motivating and leading teams for success
- A flexible approach to working hours including occasional evenings and weekends to suit the requirements of the business
Job Responsibilities
- Act as TBTL’s brand champion, ensuring consistent implementation and messaging across the organisation
- Lead on the implementation of TBTL’s brand strategy, growing our profile across Cumbria and beyond and amplifying our mission and impact
- Lead on PR, cultivating key relationships with local and national media to maximise profile and coverage
- Work with the Head of Development to communicate a compelling case for support and implement a fundraising communications strategy
- Develop robust and proactive PR and communications plans for crisis management
- Oversee the internal communications strategy ensuring all trustees, staff and volunteers are well informed about the programme/activities and the wider impact of the theatre, as well as internal organisational changes and developments.
- Lead the implementation and continued development of our audience development strategy, to increase reach, deepen engagement and grow attendance
