Writing and Publishing
Arts organisations behind the times in marketing
A study of UK arts businesses shows most are failing to take advantage of modern technology to market their businesses…
Top 3 mistakes arts organisations make in marketing
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting…
Up, up and away? The future of the comic book movie
Superheros are now ubiquitous across multiple media platforms; but how long before they come crashing down to Earth?
Seven habits of successful people
Nothing is stronger than a habit, wrote the Roman poet Ovid. But you have the power to choose what those…
What climate art can do that climate science can’t
Science has shown us the facts but art is needed to stimulate action on climate change.
The winners and losers marketplace
An increasing number of designers are working without pay, pinning their hopes on prize money to bankroll their work.
Exposing Dr Seuss's secret art
Not many artists choose posthumous publication but the children's author has more than a cat under his hat.
Don't love me, Tinder, just come to my show
Artists and performers are using guerrilla marketing tactics to find audiences among those searching for love on online dating platforms…
Does your business plan pass the checklist?
You probably know you should have a business plan. Did you know you might need two?
Crossing the pro-am divide
The bridge between the amateur and professional worlds of creative arts takes an unreliable and circuitous route.