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Selling out, or understanding the value? Arts Marketing in the 21st century

Arts administrators have always needed to possess an odd mix of skills including aesthetic appreciation, dogged precision and good business…

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Cultural activists are jammin'

In a week that has seen global attention focused on Bob Geldof and the Live 8 series of concerts it…

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Two bars

The 2005 Brit Awards were their usual combination of drunk, daft pop singers, pseudo-goth guitarists and drummers who spent much…

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Generation W

Western marketing firms have made their business out of understanding generations that come in letters of the alphabet such as…

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Listen Up

Hovering on the cusp of the arts world, audio artists manipulate sound to create unique aural landscapes with the aim…

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Say less, mean more

Earlier this month the Arts Council of Northern Ireland launched its Public Art Handbook for Northern Ireland but is it…

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Thinking Big: the conceptual background to strategy, marketing and planning

Arts Hub UK is pleased to bring you a contribution from one of this country's experts on audience development and…

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Charitable Instincts

Increasingly, art and artists are being used as financial tools for charity groups and organizations. Charity art is any art…

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Art for the Market’s Sake?

Even the most idealistic and independent artists in the US must rely more and more on private sources of funding…

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Art in China – the lotus is in bloom

That China will become the next world superpower has been the argument of economists for decades, and few now doubt…

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