If the age-old adage, “everyone has a book in them” is true then there has never been a better time to harness the power of digital print and online distribution and to go forth and publish on your own. Whilst you might not publish and be damned, you might well be published and severely out of pocket.
Publishing is easy, but publishing for profit is not. This article is not written to dampen the enthusiasm of authors eager to go it on their own, rather to look at alternative publishing routes and all of the economic, logistical and personal commitments that this might entail. If you understand the process and the marketplace and have a clear idea of what your expectations are then you are far more likely to embark on a project that ends in success.
