Casino Royale has so far broken many records. It was the first James Bond film to be shown in Chinese theatres – uncut and uncensored – in January. It is also the first Bond film not to be released to VHS – it’s already out on new fangled DVD instead. Famously, Daniel Craig himself was offered a pirated version of the DVD for sale before the premiere when he was in China. “I was wearing a hat and glasses so they didn’t recognise me”, he said, adding that he was saddened by the rise of piracy, and the effect it might have on the film industry as well as the potential decline in cinema showings.